New Dereon Ad

Love Beyonce's positions but hates the clothes. Ugh! I mean who wears that shit?

House of Deadwrong features in Las Vegas

These bitches never miss an opportunity to make some money. It is kinda sick!

Beyond Productions has made an agreement to distribute select merchandise from the House of Dereon and Dereon brands at various retail shops at Wynn Las Vegas and Encore. Mathew Knowles and his music label, Music World Entertainment (MWE), will also offer a selection of "I AM. . ." World Tour merchandise as well as products co-branded exclusively with Wynn based on Beyoncé's tour stop at the resort. The MWE and the co-branded merchandise include t-shirts, hats, posters and related items to be available at these locations through an agreement with Music World. These distribution deals are in conjunction with Beyoncé's four performances from July 30 - August 2 at the Encore Theater at Wynn Las Vegas. The arrangement begins today and runs through August 4.

People wearing Dereon Part 3

People wearing Dereon part 2

SMH @ that dereon tattoo!

People wearing Dereon Part 1

House of Dereon fall 2009

This is a vid of what appears to be the sasha fierce collection.Any mother who buys their daughter anything from this hoodrat line should be ashamed of themselves! Hooker shoes and skin tight outfits for back to school?SMH!!!!

Kelly claims she does not aspire to follow in Beyawnce's footsteps

Destiny's Child star Kelly Rowland has no plans to follow the footsteps of former bandmate Beyonce Knowles and open her own clothing line, after she has hosted a cutthroat fashion competition. The singer was the host of Bravo's U.S. reality series ''The Fashion Show'' with celebrity designer Isaac Mizrahi, and has gained a new found respect for designers who participated in the competition.


Rowland respects Beyonce's decision to venture into the fashion world with her mother Tina by launching her range, House of Dereon. But the singer has claimed that she's just not passionate enough about clothes to make a move into fashion.


"Designing is not easy. I think clothing lines just pop up (and) people don't realise there's so much work and so much detail that goes into creating a whole line. I don't want to do one. I'll leave that to the designers," Contactmusic quoted Rowland as saying. She added: "I'll figure out something else to be. You really have to have a passion for it, that's with anything - but designing specifically."

Any aspiring designer would be scared off by looking at House of dead-wrong designs, we understand Kelly!

Dereon's Child

Look at these little hoes in training...well sorry but that is what they look like. DO NOT dress your kids in the heffa wear.... Please

Thanks to loyal reader Judith for this! Heads up lady x

UPDATE: Not So New Dereon Ad

When are they going to stop using Beyonce in the ad campaign and when are they going to start making decent clothes?? SMH

Update: Thanks Anon lol

Who wears Dereon?

I saw this over at HOB and I could not stop myself from laughing and had to post it. This is hilarious...but seriously? Who buys that House of Dereon shit? I dont see B and Solange wearing it so why would anyone else?

House Of Dereon Collection Spring 2009